https://www.davemuraca.com/yahoo-running-to-daylight daily 0.75 2018-01-12 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a58e3c5e4966b950013ba3d/1515774917165/ HBO | Running to Daylight | Content Series - Yahoo! | Running To Daylight https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303b990d9297b6b9f83458/5a3d64f2e4966b794fb31c1c/1515774917165/ HBO | Running to Daylight | Content Series - Yahoo! | Running To Daylight https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303b990d9297b6b9f83458/5a3d3cea53450a0cd1fd8ba1/1514926415206/Screen+Shot+2017-12-22+at+12.11.57+PM.png HBO | Running to Daylight | Content Series "The importance of high school football in Texas is, you play football on Friday night and you go to church on Sundays." — Head Coach Joey McGuire, Cedar Hill High School https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303b990d9297b6b9f83458/5a303c640d9297b6b9f86a1c/1513962693638/Final+Logo_Screen+Shot.png HBO | Running to Daylight | Content Series https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303b990d9297b6b9f83458/5a3d3cbc64549a9e45188801/1513110949165/Final+Logo_Screen+Shot.png HBO | Running to Daylight | Content Series https://www.davemuraca.com/sojie daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f46f4652dea61da898589/1517242100730/ Sojie | Social Sharing App | Start-Up - Sojie Logo Design The app captured a user's image—selfie, a shot of their corgi or a picture of their double decaf, half-caf, with a twist of lemon—and share it with their contacts. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303dea0d9297b6b9f8da98/5a303f169140b75570a36581/1517242100730/Sojie+Script+FINAL+3.jpg Sojie | Social Sharing App | Start-Up - Sojie Logo Design The app captured a user's image—selfie, a shot of their corgi or a picture of their double decaf, half-caf, with a twist of lemon—and share it with their contacts. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303dea0d9297b6b9f8da98/5a3047b571c10b3ad6114d25/1513113527673/Screen+Shot+2017-12-12+at+4.18.18+PM.png Sojie | Social Sharing App | Start-Up https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303dea0d9297b6b9f8da98/5a304038e4966b45e265c54a/1514926913639/Screen+Shot+2015-03-26+at+12.20.07+PM.png Sojie | Social Sharing App | Start-Up - Starring you Sponsored Sojies would be available in the Sojie Marketplace. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303dea0d9297b6b9f8da98/5a303f4d0852296a294fca25/1513111399533/sojie_sell_sheet_1.png Sojie | Social Sharing App | Start-Up https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303dea0d9297b6b9f8da98/5a304ad6652dea93837f2d26/1515121606652/Screen+Shot+2017-12-12+at+4.24.37+PM.png Sojie | Social Sharing App | Start-Up The app was designed to be ergonomic. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303dea0d9297b6b9f8da98/5a304ad6e4966b844c8b4326/1514927032064/Screen+Shot+2017-12-12+at+4.24.50+PM.png Sojie | Social Sharing App | Start-Up I fall into the 10% grouping. How about you? https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a303dea0d9297b6b9f8da98/5a304ad724a694668c23b2a8/1513114344624/Screen+Shot+2017-12-12+at+4.25.30+PM.png Sojie | Social Sharing App | Start-Up https://www.davemuraca.com/nacht daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f39ddc83025f6309feb7a/1517238359461/ U.S. Army | Integrated Campaign - Army Experience Center | Entryway Fans register and begin their experience. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a304f8c652dea93838053a9/1517238359461/AEC_Entrance_1.jpg U.S. Army | Integrated Campaign - Army Experience Center | Entryway Fans register and begin their experience. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a304ff771c10b7896d1b688/1515775771910/AEC_TOC_1.jpg U.S. Army | Integrated Campaign - Tactical Operations Center, T.O.C. The T.O.C. was designed to be a multipurpose area used for gaming events and a community space. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a30504ee4966b844c8c9787/1517238749096/AEC_GBL_1.jpg U.S. Army | Integrated Campaign - Global Base Locator, G.B.L. The G.B.L. was a custom-built interactive that featured Army bases around the world. It showcased base amenities like movie theaters, golf courses, gyms and housing. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a30504d085229ed01ee79e2/1517238724803/AEC_Career_1.jpg U.S. Army | Integrated Campaign - Career Navigator Not every soldier wears boots. The Career Navigator was the essential interactive component for the AEC in that it sought to dispel the myth that soldiers train only for combat. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a304fed53450a4fda13ce82/1515775796628/AEC_Gaming_1.jpg U.S. Army | Integrated Campaign - Gaming Zone The AEC Gaming Zone was designed to embrace gamer culture and institute community. We worked closely with Alienware to build state-of-the-art gaming rigs to go with the Xbox and PlayStation consoles. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a304fd1f9619a2bd61dbd9c/1515775801518/AEC_Blackhawk_4.jpg U.S. Army | Integrated Campaign - Black Hawk Mission Simulator To introduce guests to the kinetic nature of the Army, we fabricated, programmed and deployed three separate simulators—Black Hawk, Humvee and Apache. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a304ff50d92973b675a62bc/1515775806291/AEC_HMMWV_2.jpg U.S. Army | Integrated Campaign - Humvee Simulator The Humvee simulator provided a visceral experience that took guests along for a ride on a support mission. With choppers in the sky providing air support, the Humvee rumbled through explosions and obstacles en route to an embattled village in need of supplies. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a3050bf8165f5a7e6cceaff/1517238695558/DSC_7949_bldgwallA_r2.jpg U.S. Army | Integrated Campaign - OOH Contextual Campaign The Army's biggest obstacle was to overcome the stigma that soldiers go to bootcamp then are deployed directly to war. Our objective was to dispel that myth by talking about careers in the Army and the good that can come from them. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a3050bfec212d36d4f10da4/1515775941939/DSC_7950_bldgwallB_r3.jpg U.S. Army | Integrated Campaign - OOH Contextual Campaign https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a3050c071c10b7896d1e282/1515775954557/DSC_7954_BusKing_r1.jpg U.S. Army | Integrated Campaign - OOH Bus Side https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a3050c0e2c48361ada957e1/1515775968855/DSC_8007_subway_r1.jpg U.S. Army | Integrated Campaign - OOH Subway Billboard https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a3050c1e4966b844c8cb1b2/1515775995395/DSC_8119_table_r1.jpg U.S. Army | Integrated Campaign - OOH Food Court Tables https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a304f0ce2c48361ada8f649/5a30512724a694668c253ad6/1515775867861/ U.S. Army | Integrated Campaign - Army Experience Center | Media Coverage https://www.davemuraca.com/maritime daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f5020e2c48399d3ef979e/1517242979808/ Sony VAIO | Colors | Integrated Campaign - FJ Tiles It's a fact: VAIO computers cost twice as much as their competitors in Latin America. Our approach was to create an integrated campaign to overcome this significant hurdle in an area where the vast majority of people do not have disposable income. We sought to connect with young affluent people by embracing the fun and spontaneity exemplified by the playful line of colored notebooks. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a30524be2c48361ada9b408/5a4c00bbe4966bb308188c38/1517242979808/ Sony VAIO | Colors | Integrated Campaign - FJ Tiles It's a fact: VAIO computers cost twice as much as their competitors in Latin America. Our approach was to create an integrated campaign to overcome this significant hurdle in an area where the vast majority of people do not have disposable income. We sought to connect with young affluent people by embracing the fun and spontaneity exemplified by the playful line of colored notebooks. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a30524be2c48361ada9b408/5a30536671c10b7896d28ec6/1515775164541/FJ_IM_Print.jpg Sony VAIO | Colors | Integrated Campaign - Drips To convey the vibrant colors of the FJ notebooks, we developed a print ad that showed them as dripping with creativity. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a30524be2c48361ada9b408/5a30548971c10b7896d2d847/1514927985019/ Sony VAIO | Colors | Integrated Campaign - Sony VAIO, "Tiles" FJ https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a30524be2c48361ada9b408/5a3053668165f5a7e6cd9778/1515775176247/FJ_IM_Environment.jpg Sony VAIO | Colors | Integrated Campaign - Drips | OOH Similar to the print ads, we created dripping billboards in subways. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a30524be2c48361ada9b408/5a30536541920260ba0ee6e8/1515775186809/3+FJ_IM_Billboard_Green.jpg Sony VAIO | Colors | Integrated Campaign - Drips | Billboard Billboards were used to sustain the campaign’s buzz and keep the messaging top-of-mind. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a30524be2c48361ada9b408/5a30536724a694668c25d0e4/1517244421390/FJ_IM_Swatches.jpg Sony VAIO | Colors | Integrated Campaign - FJ | Magazine Insert Consumers came to view the notebooks as instruments of creativity, so we furthered that belief by placing color swatches in the form of FJs in upscale architectural and design magazines. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a30524be2c48361ada9b408/5a30536641920260ba0ee6ee/1517244448125/800x525_0002_FJ+Poster3.jpg Sony VAIO | Colors | Integrated Campaign - FJ | In-store Poster The VAIO FJ campaign was a major success, and brick-and-mortar stores were benefitting from the halo effect. To capitalize, we created an in-window poster that served as a beacon announcing that FJs were available. The result? Retailers reported an uptick in affluent shoppers. https://www.davemuraca.com/nebel daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f50779140b71eed0e5db0/1515775419282/ Sony VAIO | Integrated Campaign - CR Clouds | TV Always open big, and that’s what we did with this peaceful and beautiful spot. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a4c008a24a694d32cffea86/1515775419282/ Sony VAIO | Integrated Campaign - CR Clouds | TV Always open big, and that’s what we did with this peaceful and beautiful spot. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a4bffce53450a16cf1d60d7/1514930138707/ Sony VAIO | Integrated Campaign - Sony VAIO, "Wave" https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a4c00434192021bcbb50067/1515775425869/ Sony VAIO | Integrated Campaign - CR Wave | TV The second spot in the campaign positioned the CR as a fun notebook for the active lifestyle demographic. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a3055cf085229ed01efe4be/1515775433204/ Sony VAIO | Integrated Campaign - CR Space | TV "Space" took a different route in that it promoted a more mysterious and tech direction for the CR. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a305688652deada20b87296/1517244532008/VAIO-CR2.jpg Sony VAIO | Integrated Campaign - CR | Print Ad Based on a mandala shape, we worked to communicate that color was at the core of creativity, and this print ad was the first volley in the print category. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a305688e4966bc903ede90d/1515775395042/VAIO-CR1.jpg Sony VAIO | Integrated Campaign - CR | Print Ad During the course of the media plan we recognized that consumers were passionate about the colors of the CR notebooks so we evolved the messaging to further emphasize their vibrancy. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a3055769140b7cc342fb221/1513117340857/ Sony VAIO | Integrated Campaign - Sony VAIO, "Wave" https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a4d64500852294d69daaf6f/1515775411719/ Sony VAIO | Integrated Campaign - Sony VAIO | Case Study https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a305537ec212d7e5bbc9fc5/1513117337310/ Sony VAIO | Integrated Campaign - Sony VAIO, "Clouds" https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3054f653450a9692972622/5a30553a5404e2f3def40d89/1513116983448/ Sony VAIO | Integrated Campaign https://www.davemuraca.com/pier daily 0.75 2018-01-12 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a58e9e953450a75579d2be9/1515776489141/ Carl's Junior | App and Content - Wake Up App https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3055fef9619a725c4a60a9/5a305645f9619a725c4a70b0/1515776489141/ Carl's Junior | App and Content - Wake Up App https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3055fef9619a725c4a60a9/5a30566b419202a81029d53a/1515776479142/ Carl's Junior | App and Content - Fantasy Football Report | App https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3055fef9619a725c4a60a9/5a305645edce67a2364d961e/1513117253086/ Carl's Junior | App and Content https://www.davemuraca.com/weg daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f4483ec212d260562e125/1515774704798/ Gaming | Integrated Work - World of Warcraft | Butterfly Gatefold Ad, Closed I used to spend hours playing Warcraft, the real-time strategy game, and I nearly jumped for joy when I was asked to work on the worldwide launch of World of Warcraft. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a57ea0d419202b169c2bfa6/1515774704798/Screen+Shot+2018-01-11+at+5.49.06+PM.png Gaming | Integrated Work - World of Warcraft | Butterfly Gatefold Ad, Closed I used to spend hours playing Warcraft, the real-time strategy game, and I nearly jumped for joy when I was asked to work on the worldwide launch of World of Warcraft. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a57eaf7652dea1b6c178b34/1517241475585/Screen+Shot+2018-01-11+at+5.54.55+PM.png Gaming | Integrated Work - World of Warcraft | Butterfly Gatefold Ad, Open Soon after launch, my character, Tanketh, was strolling along the streets of Stormwind and chatting away with a few members of my guild when somebody mentioned that "Awesome World of Warcraft ad." The conversation spilled into the general chat space, and I was amazed at how many people loved it. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a343c4541920241eb5a960d/1517241408835/ Gaming | Integrated Work - America's Army | Video Game | Online Content The programmers for America's Army video game are not coders in the general sense. They are experienced soldiers who happen to program. That is the insight that provided the direction for this spot. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a4c0cf2e4966bb3081b2126/1515710768945/Screen+Shot+2018-01-02+at+5.16.39+PM.png Gaming | Integrated Work - World of Warcraft I used to spend hours playing Warcraft, the real-time strategy game, and I nearly jumped for joy when I was asked to work on the MMORPG version of the game. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a3d33b10d9297f576625ad5/1515776324341/ Gaming | Integrated Work - Konami | Pre-E3 Show Event How do you cut through the noise of E3? Simple, you host an event prior to the main attraction, one that gives early birds a place to gather and marvel at a brand's coming lineup. It doesn't hurt to have Hideo Kojima live. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a343c73e4966b79a081f080/1517241389494/ Gaming | Integrated Work - Ubisoft | America's Army | TV The success of the America's Army video game prompted Ubisoft to partner with the Army to develop a version of its own. The footage in the spot is of real soldiers in actual combat and training situations. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a4fb282652dea1f602917c8/1515776370376/Screen+Shot+2018-01-05+at+12.10.30+PM.png Gaming | Integrated Work - Star Wars: Knights of the Old Republic | Website LucasArts hired us to develop an integrated campaign for Star Wars: Knights of the Old Republic. The USP for the game is that your character and NPCs are affected by your choices, which determine your allegiance to the Force. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a4fb286419202bdaa02488b/1515776378073/Screen+Shot+2018-01-05+at+12.10.57+PM.png Gaming | Integrated Work - Star Wars: Knights of the Old Republic | Website The website was designed to track choices, which were reflected in the artwork. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a3d3407f9619a4e314ae0fd/1513960456454/PVM8UCFWA1NQ1321645189693.jpg Gaming | Integrated Work https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a4fb2fb8165f5c5be2dfb22/1515776383217/Screen+Shot+2018-01-05+at+12.11.12+PM.png Gaming | Integrated Work - Star Wars: Knights of the Old Republic | Website Continue down the path to the light side and the site reacted accordingly. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a4fb2920852296d70b3009b/1515776389820/Screen+Shot+2018-01-05+at+12.11.19+PM.png Gaming | Integrated Work - Star Wars: Knights of the Old Republic | Website https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a4fb38cf9619a5160be8047/1515776397483/Screen+Shot+2018-01-05+at+12.18.42+PM.png Gaming | Integrated Work - Star Wars: Knights of the Old Republic | Display Ad A dynamic banner ad captured the same dynamism—move the mouse to the Sith and the screen, and characters took on the appearance of the dark side. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a305b8071c10bc1905da5b6/1513118610323/Right2Game_R5.jpg Gaming | Integrated Work https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a305bab652deada20b9969a/1515776407217/800x525_0012_KOTOR2.jpg Gaming | Integrated Work - Star Wars: Knights of the Old Republic | Print Ad The centerfold print ad presented mirror images of the Force. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a305b8ff9619a725c4b9f67/1515776411973/457x600_0000_ECA+Print1.jpg Gaming | Integrated Work - Right2Game.org | Print Ad It's true, there was a movement to regulate video games like firearms and narcotics. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a305b8f9140b7cc34311546/1515773712937/457x600_0001_ECA+Print2.jpg Gaming | Integrated Work - "Right2Game.org" Print Ad #2 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a3067988165f5349ed29d37/1515776423492/ Gaming | Integrated Work - EA Mobile | American Idol Game | Online Content EA Mobile wanted a fun video for their American Idol mobile game. And we delivered with an album swap device. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3056f6f9619a725c4aa3f5/5a305be38165f5f3ee80ad33/1515776427949/max_pagead_final01.jpg Gaming | Integrated Work - Maximo vs. Army of Zin | Print Ad My first national print ad. https://www.davemuraca.com/skyline daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f5186f9619a86d0562d2c/1515776158164/ NFL | Rivalry Fashion | NFL.com - NFL Rivalry Fashion | Online Content https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a343bf5ec212d3032e8a249/5a343fcf652dea7bc2ced6c3/1515776158164/ NFL | Rivalry Fashion | NFL.com - NFL Rivalry Fashion | Online Content https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a343bf5ec212d3032e8a249/5a343c2cc830258ccb74da9c/1513372720829/ NFL | Rivalry Fashion | NFL.com - U.S. Army, "America's Army", Video Game https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a343bf5ec212d3032e8a249/5a343ddd24a6949ae3b8c29f/1517244723195/Screen+Shot+2017-12-15+at+4.22.26+PM.png NFL | Rivalry Fashion | NFL.com - Week 1 Page The first rivalry featured an AFC tilt between the Patriots and Dolphins. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a343bf5ec212d3032e8a249/5a343de953450a1651af1d5b/1517244770060/Screen+Shot+2017-12-15+at+4.22.43+PM.png NFL | Rivalry Fashion | NFL.com - Product Page The extensive collection of the NFL women’s fashion on the website proved to be a massive challenge for fans to navigate. Our solution was to simplify the retail section and incorporate an image-driven navigation area. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a343bf5ec212d3032e8a249/5a343c2cdba43274c53f2f63/1513372716608/ NFL | Rivalry Fashion | NFL.com https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a343bf5ec212d3032e8a249/5a343dec652dea7bc2ce7dbc/1517244806447/Screen+Shot+2017-12-15+at+4.22.59+PM.png NFL | Rivalry Fashion | NFL.com - Week 18 Page The culmination of the campaign resulted in 18 weeks of "rivalry fashions" and an increase in sales, unique visits and time spent browsing. https://www.davemuraca.com/gebaude daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f4949652dea9d7dc2ee1f/1515775023409/ Yahoo! Sports | Rivals Camp Series - Yahoo! Sports | Rivals Camp Series The Rivals Camp Series placed student athletes in one-on-one competitions to whittle down the field to the best. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3440b953450a1651af9f8b/5a3440cc9140b76437b3b436/1515775023409/Screen+Shot+2017-12-13+at+12.44.14+PM.png Yahoo! Sports | Rivals Camp Series - Yahoo! Sports | Rivals Camp Series The Rivals Camp Series placed student athletes in one-on-one competitions to whittle down the field to the best. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3440b953450a1651af9f8b/5a3440c10d92972a194ed8b1/1513373892501/ Yahoo! Sports | Rivals Camp Series - A Look at the Rivals Camp Series Presented by Under Armour https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3440b953450a1651af9f8b/5a3440c187da8039ae5d9a26/1513373889145/ Yahoo! Sports | Rivals Camp Series https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3440b953450a1651af9f8b/5a3440d071c10b467bee393f/1514934550767/Screen+Shot+2017-12-13+at+12.44.58+PM.png Yahoo! Sports | Rivals Camp Series - VIP Invitation More than a badge of honor, the invitation will go a long way in helping the students stand out to college scouts and administrators. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3440b953450a1651af9f8b/5a3440d2e2c48362966b7885/1514934652424/Screen+Shot+2017-12-13+at+12.44.39+PM.png Yahoo! Sports | Rivals Camp Series - Under Armour Branded Gear https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a3440b953450a1651af9f8b/5a4c113924a694d32c0365d2/1517242697706/Screen+Shot+2018-01-02+at+6.09.19+PM.png Yahoo! Sports | Rivals Camp Series - Next Stop: NCAA The camp brought together the best from every facet in high school football; athletes, coaches, scouts, position experts and gear. At camp’s end, Rivals and Under Armour not only gained a stellar amount of awareness and good will but a new legion of supremely talented brand ambassadors, boys who will grow to be men in the NCAA. https://www.davemuraca.com/youtube daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f487f41920293752f7462/1517242306802/ YouTube | Fan Lounge | Comic-Con - YouTube | Fan Lounge The space was designed to showcase YouTube original content and event programming brought fans up close to celebrities, creators and legends. Fans subscribed for content in droves. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c05400d929722a0d21e22/5a4c054ac8302599dbdb30e9/1517242306802/Screen+Shot+2018-01-02+at+5.14.00+PM.png YouTube | Fan Lounge | Comic-Con - YouTube | Fan Lounge The space was designed to showcase YouTube original content and event programming brought fans up close to celebrities, creators and legends. Fans subscribed for content in droves. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c05400d929722a0d21e22/5a4c0568085229be3056efff/1514932250485/Screen+Shot+2018-01-02+at+5.14.32+PM.png YouTube | Fan Lounge | Comic-Con - Challenge Accepted One of our challenges was to increase subscriptions to YouTube original programs so we were thrilled when fans waited in queues to join the many channels represented in the YouTube Fan Lounge. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c05400d929722a0d21e22/5a4c0552c8302599dbdb32fc/1517242385030/Screen+Shot+2018-01-02+at+5.14.15+PM.png YouTube | Fan Lounge | Comic-Con - Stan Lee's World of Heroes Pop culture icons Mark Hamill and Stan Lee came together to announce their joint channel, Stan Lee’s World of Heroes. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c05400d929722a0d21e22/5a4c05588165f5fe347c7f40/1517242406751/Screen+Shot+2018-01-02+at+5.14.57+PM.png YouTube | Fan Lounge | Comic-Con - Chris Hardwick Chris Hardwick, from The Nerdist and Talking Dead, stopped by to discuss his new channel and introduce new content. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c05400d929722a0d21e22/5a4c055b9140b791bb1bcdd5/1517242495559/Screen+Shot+2018-01-02+at+5.15.09+PM.png YouTube | Fan Lounge | Comic-Con - Felicia Day Felicia Day, of Geek and Sundry and The Guild, helped increase views and subscriptions, which increased by over 19% at the conclusion of the event. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c05400d929722a0d21e22/5a4c055ef9619a965dc845d9/1514932170275/Screen+Shot+2018-01-02+at+5.15.33+PM.png YouTube | Fan Lounge | Comic-Con - Stan Lee Finally, after decades of creating the world’s most recognizable superheroes, Stan Lee gets his own action figure. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c05400d929722a0d21e22/5a4c0564e2c483daf9ae71d8/1514932215773/Screen+Shot+2018-01-02+at+5.14.45+PM.png YouTube | Fan Lounge | Comic-Con - A little tech and humor Our more tech-savvy guests fully embraced QR codes that instantly subscribed them to their favorite shows. https://www.davemuraca.com/stein daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f3800e4966be5104b47d6/1517238272267/ Experiential | Live Events - The Thread | Tentpole Activation To create a celebrity-style experience for the ladies of Los Angeles, we needed a location that said "Hollywood." The El Rey Theater was the perfect venue. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0f0ae2c483daf9b06f92/1517238272267/Screen+Shot+2018-01-02+at+5.58.16+PM.png Experiential | Live Events - The Thread | Tentpole Activation To create a celebrity-style experience for the ladies of Los Angeles, we needed a location that said "Hollywood." The El Rey Theater was the perfect venue. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0edc8165f5fe347e790f/1515776204556/ Experiential | Live Events - Yahoo! Cover Girl | Activation https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0f12f9619a965dca4dd7/1515116992729/Screen+Shot+2018-01-02+at+5.58.53+PM.png Experiential | Live Events And we brought Los Angeles’ top makeup artists to apply the products, offer professional tips and of course, capture the magic. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0f0f652dea72c877bcc4/1517238240687/Screen+Shot+2018-01-02+at+5.58.40+PM.png Experiential | Live Events Fashionista Bai Ling stopped by to learn to a thing or two about applying makeup. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0f158165f5fe347e8362/1517238193895/Screen+Shot+2018-01-02+at+5.59.05+PM.png Experiential | Live Events The popular band Chairlift was on hand to provide the music for a room full of confident, strong and dazzling ladies from Los Angeles. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0b33c8302599dbdc6e95/1514933055376/ Experiential | Live Events - AT&T Summit https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0b7b652dea72c877045a/1517238147954/ Experiential | Live Events - AT&T Summit The Summit brings together business leaders and top influencers to collaborate, engage and share insights on how to successfully transform businesses to better compete in a fast-paced, interconnected world. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a57e5f30d92975070dc3575/1517238083470/Screen+Shot+2018-01-11+at+5.31.37+PM.png Experiential | Live Events - AT&T Smart City | Central Feature To illustrate AT&T connectedness, we designed and built a model Smart City, complete with a hospital, stadium, shipping port and more. In total, there were 300 acrylic pieces built onto a turntable that rotated the structure. Eight companies came together to provide a major wow factor for all attendees. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0c9b8165f5fe347e047d/1516821848185/4166_142.jpg Experiential | Live Events - Transparent OLED Screens Surrounding the Smart City table were four large transparent OLED screens. As the table rotated, the screens displayed a product story and how it relates to a connected world. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0c41085229be30586077/1517238057035/4166_06_F.jpg Experiential | Live Events - Large-scale LED Wall The LED wall spanned the length of the AT&T Pavilion. At 120' wide x 12' high, the curved space consisted of 402 tiles and 16 million pixels. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0b8fca70ecd078bdb0e1/1514933119640/ Experiential | Live Events - AT&T Summit https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c08f59140b791bb1c8edd/5a4c0b330cf24e75a1b0d27c/1514933043730/ Experiential | Live Events https://www.davemuraca.com/warten daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f425553450a4a58d3b218/1515776612565/ Starring Dave | Content - Boy O Boy | Weapon of Mass Affection | Digital Holiday Card https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c0fe4e4966bb3081bb437/5a4ef68371c10b3b6abcfd73/1515776612565/ Starring Dave | Content - Boy O Boy | Weapon of Mass Affection | Digital Holiday Card https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c0fe4e4966bb3081bb437/5a4ef73fe4966b7a763544eb/1515776623232/ Starring Dave | Content - KARKIS | Secret Satan | Digital Holiday Card https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c0fe4e4966bb3081bb437/5a4c103ae4966bb3081bc507/1517240917617/ Starring Dave | Content - Ignited Knowledge Share | Sammy's Dream Ignited hosted a monthly "Knowledge Share", which sought to bring employees into the mix of various departments. My partners and I took on the misperception that creatives spend their time goofing off and spun it on its head by goofing off. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c0fe4e4966bb3081bb437/5a4ee74eec212d38915dc5cc/1515120466776/ Starring Dave | Content - Boy O Boy https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c0fe4e4966bb3081bb437/5a4c1009c8302599dbdd651e/1514934285619/ Starring Dave | Content - Boy O Boy https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4c0fe4e4966bb3081bb437/5a4c100cca70ecd078be1424/1514934282828/ Starring Dave | Content - Boy O Boy https://www.davemuraca.com/zico-coconut-water daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f4a2024a69439fb70185d/1515122960404/ Zico Coconut Water | Integrated Campaign - ZICO Coconut Water ZICO asked Ignited to grow their market share in the coconut water category. We employed a holistic marketing campaign that began with a simple mantra—Naturally Powered. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4eefa2e2c4837fbbae09c8/5a4eefd653450ac4a913382c/1515122960404/ Zico Coconut Water | Integrated Campaign - ZICO Coconut Water ZICO asked Ignited to grow their market share in the coconut water category. We employed a holistic marketing campaign that began with a simple mantra—Naturally Powered. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4eefa2e2c4837fbbae09c8/5a4eefd674b76c8d17c09a99/1515122646155/ Zico Coconut Water | Integrated Campaign - Ignited Case Story: ZICO Coconut Water https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4eefa2e2c4837fbbae09c8/5a4ef000419202bdaaebd699/1517242853845/ Zico Coconut Water | Integrated Campaign - Kevin Garnett + The ZICO Naturally Powered Pledge ZICO and Ignited worked with NBA superstar Kevin Garnett to spearhead the Naturally Powered Pledge. Users posted their pledge, and KG sent them a personalized video extolling their choice to live a Naturally Powered life. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4eefa2e2c4837fbbae09c8/5a4ef05d53450ac4a9134d72/1517242824258/Screen+Shot+2018-01-04+at+10.25.49+PM.png Zico Coconut Water | Integrated Campaign - ZICO Pledge https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4eefa2e2c4837fbbae09c8/5a4ef0a5419202bdaaebf223/1517242912855/Screen+Shot+2018-01-04+at+10.27.14+PM.png Zico Coconut Water | Integrated Campaign - ZICO National Activations With 316 activation days, we enticed athletes at every level to try ZICO more than 700,000 times. In all, the experiential campaign alone garnered 4,309,161 impressions. https://www.davemuraca.com/crush-soda daily 0.75 2018-01-29 https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/t/5a6f43a7f9619a4882c04291/1517240739209/ Crush Soda | Integrated Campaign | YouTube Stars - Harry T. Scarecrow | Comic Book The Harry T. Scarecrow comic book was part of a larger effort that included a branded experience and Family Fun Kit, designed for consumers to seamlessly integrate Crush into their Playful Family Moments. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4ef1c5652dea1f6012e4bf/5a4ef45071c10b3b6abca404/1517240739209/Screen+Shot+2018-01-04+at+10.42.41+PM.png Crush Soda | Integrated Campaign | YouTube Stars - Harry T. Scarecrow | Comic Book The Harry T. Scarecrow comic book was part of a larger effort that included a branded experience and Family Fun Kit, designed for consumers to seamlessly integrate Crush into their Playful Family Moments. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4ef1c5652dea1f6012e4bf/5a4ef2c70d9297d3c3236a06/1517240864366/ Crush Soda | Integrated Campaign | YouTube Stars - KittiesMama Crushes Halloween With over 2.5 million subscribers, YouTube stars KittiesMama were the perfect partner to connect with young people and their parents. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4ef1c5652dea1f6012e4bf/5a4ef20053450ac4a913911b/1517241255091/ Crush Soda | Integrated Campaign | YouTube Stars - Harry's Interview Before we could make Crush a part of Playful Family Moments, we needed to identify the best approach. It started with Halloween. And before we could start talking about Crush, we needed a story and of course, a hero. From the hayfields and haunts, Harry the Scarecrow content series was born. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4ef1c5652dea1f6012e4bf/5a4ef201edce67440f15a4ad/1515123200902/ Crush Soda | Integrated Campaign | YouTube Stars - Crush Halloween INTERVIEW Approved https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4ef1c5652dea1f6012e4bf/5a4ef237e2c4837fbbae73f7/1517241050410/ Crush Soda | Integrated Campaign | YouTube Stars - Training Day A branded content experience was the perfect way to introduce Harry to the world, and who better to grill and train him than one of the most popular families on the Internet, KittiesMama. With over 1.4 million subscribers and tens of millions of views, they’re the experts in creating Playful Family Moments. https://static1.squarespace.com/static/5a2eee1a90bccedf9fbd2f89/5a4ef1c5652dea1f6012e4bf/5a4ef26bc8302547a561265e/1517240788902/ Crush Soda | Integrated Campaign | YouTube Stars - Harry Gets His Team In order to create a truly gruesome haunted hayride, you first need the scariest, most frightening beings on the planet. https://www.davemuraca.com/work-avenue daily 1.0 2021-05-19 https://www.davemuraca.com/about daily 0.75 2021-05-19 https://www.davemuraca.com/work daily 0.75 2021-06-02